Mobile Marketing Automation

Posted on July 29, 2016

No matter which industry you belong to, your industry just can’t survive without mobiles these days. Mobiles are transforming the way brands interact with their customers as it almost sure that anyone with a business will tend to own an operating mobile phone at hand. Again the places that the businesses are located there is enough network coverage for the subscribers of different networks.

Mobile users have increased from 40% to 60%, and are expected to rise further in the future. This data reveals that marketers who are utilizing more time in their mobile advertising strategies are likely to get more benefitted than the marketers who are not.

Let’s take a look at some of the game changing methods adopted by the leading marketing companies:

Mobile Text Messaging

A research among 4000 business-to-business marketers worldwide was carried out recently, and it was reported a whopping growth in mobile text messaging
This shows that marketers are focusing on SMS, more than ever before. A text message is very personal, and whenever a person receives a text message, they read it almost immediately. There has never been a more impactful way than SMS to engage with prospects and existing customers!

Mobile Marketing Automation

Business-to-business marketers are using mobile marketing automation platforms to interact with customers deeply, improve engagements and measure the effectiveness of their campaigns!

According to a recent reports on eMarketer, 79%  of marketers worldwide are using the marketing automation.

Few mobile marketing automation platforms which marketers are using these days are:

moLotus – this is an interactive, personalized, rich media, automated mobile communication platform, which is helping the marketers to create an emotional bond with the customers by sending customized and personalized messages/greetings directly to their inbox. moLotus can be used for automated long term campaign for birthdays, anniversaries, reminders and festivals. Several big names in the industry, like Samsung, Proton & Panasonic have opted for moLotus and earned significant revenues. This automation platform is one of the most amazing platforms to double the marketing ROI, increase customer loyalty & save significant costs.

Kahuna -It’s a brilliant mobile marketing automation platform, which B2B marketers are using to deliver their message to the customers, whenever and wherever they want.

Location Based Mobile Marketing

Location based mobile marketing is becoming very vital for companies. According to recent reports, there has been 149% growth among the marketers who are using the location based mobile marketing now. More and more marketers are realizing the importance of it, and working towards it. By tracking the location of the customers, marketers are providing a personalized experience for them and delighting them better than any other service.
Of course, these are not the only game changing methods, but there are a lot other methods like apps, push notifications, real time marketing which business to business marketers can use for the benefit of their company. Technology is changing every day, so, marketers have to figure out what is best for them at the moment.

Ultimately, we can say that mobile is the core of b2b marketers. In fact, 50% of marketers globally agree that mobiles are the major source of revenue generation! So, why wait? Achieve great heights with mobile marketing now with the swerv.com automated mobile banking


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