How to Reduce Cost and Drive Revenue at Your Event

Posted on March 13, 2018

When it comes to the event, no one can deny of its importance. According to Event Marketing 2018, “the majority of marketers believe live events are critical to their company’s success”. The statistics imply how the event is the core of any business’s success. Have a look at another statistics showing the importance of holding live events.

80% of businesses that are over-performing in regards to their company goals will increase their live event budgets next year. (Bizzabo, 2017)

It is clear from the above statistics that how events can help businesses to achieve their goals and lead them to success. If you are thinking of holding an event, you might be looking for ways to save money and drive revenue. Let’s have a look at how you can do so.

Sell Ad Space to Sponsors

Selling ad space to sponsors is helpful in driving revenue. As an event manager, it is assumed that you have a well developed mobile event app. Through this app, you can sell digital ad space to exhibitors and sponsors. You can charge a premium for it just like you rent out some space for office or home.

Apart from advertisement opportunity, the exhibitors and sponsors can opt-in leads in real time. It is a great way to help both exhibitors and sponsors to promote their brand and let you gain some revenue.

Sell Gamification Participation

According to the survey conducted by Pew Research, “53% of people surveyed were of the view that by 2020, the use of gamification will go mainstream”. Gamification is a great way to entice your attendees to use your mobile event app. If you have not done in the past, do it now. The gamification feature in your app can encourage attendees to get the rewards for visiting certain exhibitors. In addition, gamification helps you to keep your attendees and participants to keep visiting your app even when the event is over.

Go Green and Save

Just have a glimpse of how events were held back in 90’s when there were no mobile apps. The event managers had to spend huge money on printing out agendas, surveys, speakers’ bios, abstracts, press release and session descriptions. Moreover, once they were printed there was no way to update it, in case of any changes during the event.

However, with the advent of event app, you can make the content available for attendees in digital form through uploading. Attendees can access the information on the go such as venue of the event, speakers, exhibitors, sessions and much more. Hence, you can save much cost that you had to bear on printing.

For more event-related posts, make sure to visit and learn some tips to engage your attendees, boost your event and much more.

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