How to influence people to buy online

Posted on March 6, 2018

People love to shop online. It is convenient, fast and on the go. However, have you ever wondered what makes people choose one online vendor over another? Online selling merchants today take extra care to study their potential target audience. You see an online shopper lands up on an online shopping app with a lot of hopes and desires and to some extent requirements. The online vendors try to tap on the psyche of the online shoppers and then come up with the best competitive pricing.

With the launch of 4G high-speed connectivity, most Indians are now online most of the time. They shop online on the go at their convenience. With so many online scams and fraudulent activities we keep hearing in the papers, most people in India still opt for COD during payment checkout. A new kid in the block is, ‘buy stuff online and pay later’. This type of easy-pay option is taking the online shopping world by a storm. People are happily adapting to buy now pay later online shopping concept.

The ‘pay later’ vendor will pay the money to the online store on your behalf. You can make the payment to the vendor within the stipulated time free of any interest. One of the key objectives of such digital payment solution is to provide you with a more secured buying option. You are not using any credit card or debit card while making your purchase. Therefore, your account information and card details are remaining 100% safe.

So as an online selling merchant how would you influence your potential buyer? Read on to know more…

Know your potential buyers. What are the most common type of online buyers:

Brand loyalists—Those who will stick to the brands they use regularly and will buy only those brands.

Discount hunters—These people are always looking for discounts. Any discount or sale or bargain available and they will login on the go and shop online.

Lazy buyers – These buyers are simply enjoying the convenience of online shopping. They are not bothered about discounts, brands or even online frauds. For them what matters more is the convenience of buying items on the go or from the leisure of their home. In fact, they are the ones who will order food online, buy groceries online and even buy the most minutest of things online.

Online addicts – This section consists of simple online addicts who are almost always online, hooked to different mobile apps. For them shopping something online and then putting them on social networking sites are more important all the time.

Help your potential buyers find a direction. How to drive your target audience to online store:

Online reviews on social space and online space – People love reading reviews written by other consumers before watching a movie, buying a book or shopping for any other item online. Monitor these reviews and try to ensure that your product is not getting any negative feedback.

Speed of purchase and delivery – An online shopper opens an app, browses through the items, clicks on some, adds to cart and checks out. This entire process hardly takes more than five minutes. On top of that, the item gets delivered the next day right at the address specified. Voila! Such convenience and speed is commendable that major online shopping stores are offering.

Re-target and re-market – With this new concept you can track what your potential buyer browsed through on your online e-commerce portal and then start sending him / her emails or posters of the browsed items. This is a subtle way of ensuring that your products are visible to your potential buyer wherever he / she is visiting any web page.


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