How to Close on Our Sale?

Posted on January 13, 2016

In general, we should always try to inform potential customers about the benefits and features of our product. We should be aware that it isn’t the same with encouraging them to buy our product. However, at some point, we should make a decisive action to close the deal. An experienced sales professional would explain to potential customers why their products are better. In this case, there are some magic words that we need to say to encourage people to buy our products. Once we have completed the deal, we will be able to move on to the next lead. In general, we should keep on repeating why our product is the best in the market.

In reality, customers rarely make on the spot decision after learning about the benefits and features of our products. In this case, we should respect our customers and they need to be given time to think it over. They may also need to see other similar products in the market before making the final decision. In this case, we should always try to provide an informed decision. In this case, our prospects should be able to objectively sort out available options without getting biased information. In the ends, we should have a closure on our sales lead, so we will be able to quickly switch to other qualified leads.

In this case, if we push people to make a buying decision when they are not ready, we could risk losing them. Even if after customers have decided to purchase our products, we should make sure they these products will be deliver on time and as promised. We should be aware that many first-time buyers are affected by the “buyer’s remorse” syndrome. In this situation, people will start to consider whether they have made a mistake in buying the product. They could also think that they have paid far too much for the product. The situation could get worse if there are snags in the actual product delivery.

When buyer’s remorse factor is becoming stronger, people will be more reluctant t buy products from us. In fact, they could ask to cancel the purchase and we will need to provide them with a refund. Snags in the delivery phase may include defective products, late delivery and sending products that are not ordered by buyers. We should avoid accumulating bad impression that could result in failed transaction. This would be a bad thing to do, especially if we have allocated so much effort in making the purchase process a reality. We should try to deliver quality product on time with the proper specification and quality.

When we have completed the delivery service, we still need to follow up service. In this case, our products will be under constant evaluation. If buyers are comfortable with our products, it is possible that buyers will place a bigger order. If they are not satisfied, they won’t buy additional products and they may even ask for a free replacement.


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