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Your search for 07/2019 returned 2 results.


The Ultimate Guide to Strategic Brand Management

“The brand is a principal repository of meaning in consumer culture, in both a residential and generative sense. It is both a storehouse and a powerhouse of meaning.” John F. Sherry Jr. in Kellogg on Branding Phillip Kotler and Kevin Lane Keller, in their seminal work entitled Marketing Management, define ‘strategic brand management’ as involving ‘… the ...

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How to Run and Manage a Care Home in Australia

As life expectancy continues to increase rapidly due to advances in healthcare, the demand for more care homes is also on the rise to accommodate the older generation. If you consider yourself to be a compassionate individual with a good business brain, there’s no reason why you can’t buy and manage a care home for your new business venture. It goes without ...

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